User Tracking Apps
There’s an interesting story out there about ads that play ultrasonic sounds that permit cross-device tracking. While this is being described as detecting devices that all belong to one user, it seems possible it would sometimes detect devices all belonging to the same family – a slightly different task but also one marketers are interested in solving. It likely depends on where and how frequently these linking ultrasonic sounds are emitted. And, as I’ve seen others note and is alluded to late in this article, the SilverPush software development kit that is largely being credited for current implementations of this technique … Continue reading User Tracking Apps