You’re Amazon. You decide to branch into the on-line grocery sales business. It’s still an Amazon store, so you show a photo, list product features, and, sure, you allow product reviews. And then, inevitably, people review your milk [via Boing Boing]. And your bananas. And your cucumbers.
By the way, don’t ever have dinner over at Amazon – they think that baked “scooped out [cucumbers] halves with buttered break crumbs, top with parmesan cheese makes a great side dish”.