In case you hadn’t heard, and I didn’t until someone pointed it out to me, M&M has announced that the new color will be purple! That’s a much better choice than the aqua and pink which, frankly, clashed with the existing primary colored M&Ms. Even the shade of purple they are using is a bit off, and should be less pastel. This article slipped in the fact that the purple candies will only be included for a limited time, though, starting in August. That’s disappointing.